Why & How to create Buyer's Persona

Why & How to create Buyer's Persona

Program Details

Date: 3rd July,2022

Day: Sunday 

Venue: Facebook Live 

Time: 7.00 - 7.30 PM (NPT)

         9.15 - 9.45 AM (EST)

 

A Buyer persona is a semi-fictional representation of your ideal customer. It's based on market research, actual data about your existing customers, and a few (educated) assumptions. It helps you to understand and relate to an audience that you want to market your products and services.


What You’ll Learn

  1. What is buyer a buyer persona?
  2. Why are buyer persona so important? 
  3. What are the different types of buyer personas?
  4. How to create buyer personas?
  5. What are the examples of a buyer persona? 

Profile of Resource Person

Sunil Singh Sijapati, DBA
Sunil Singh Sijapati, DBA

Doctor in Business Administration from USA, worked as an insurance professional in Nepal before going overseas for MBA. Worked as financial advisor business advisor and management consultant in USA and Canada. He is very enthusiastic for financial technology and e-commerce integration. Ten year of experience in management consulting and corporate advising. He is also co-founder of Sajilomeals.com (Online food delivery partner) and Sajilomeds.com (Online medicine delivery company)

Training Co-ordinator

Deeya Giri

Deeya has been working in Revive Management as a research associate. She is studying a Bachelor’s in Health Care Management. She has learned to accept and seek responsibility in the field. She is passionate about doing new research that creates sustainable development.

Deeya Giri